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3 Music Companies That Successfully Innovated During Lockdown
The music industry is one of the most innovative ones when it comes to establishing a strong connection through new formats.
It has been strongly impacted by the lockdown and had to quickly find ways to replace live events.
Here are 3 examples of companies that managed to innovate to stay connected to their audience.
Defected Records’ Virtual Festival
During the first weeks of lockdown, most artists and labels started to stream live videos on Facebook, Instagram and Twitch. After the initial excitment, there has quickly been a disinterest and users were looking for a more exciting format.
But Defected Records did things differently. It’s a UK house music label that has a strong community of 5 million followers across all its social channels.
From the beginning, Defected Records offered a more complete experience with its virtual festival. The first edition was held in March in a club without audience, and for the next ones, artists were recording their sets from home.
