Social Media: How not to Obsess on Followers Count

Adrien Lemaire
4 min readApr 15, 2021

When you’re managing social media, figures are everywhere: number of likes, views, followers… The latter one is usually the most visible, which can be associated with credibility and influence. The issue is that we tend to always want more, and to compare our account with the most popular ones that have millions of followers.