Twitter has always been a particular type of social media, with its specific codes. Most people heard about it, but only 10% of social media users are accessing it. Twitter has 353 million users, vs. 2.7 billion on Facebook and 1.2 billion on Instagram. Do you remember the first time…

Hello Spring! This is usually a period when we’re looking for a kind of renewal. Spring cleaning is part of that process, so why not applying it to digital? Years after years, we accumulate so much information, so it’s important to clear it regularly. We’re often keeping things “just in…

It was impossible to miss the news about Daft Punk break up this week. The way they revealed it, through a video without any details, is aligned with their communication strategy. In the 90s, they were already doing things differently and continued to do so during their full career. …

You probably already heard about TikTok, but did you try it? The app, that used to be Musical.ly allows to share short video clips soundtracked by music clips. Its growth is impressive, with 850 million active users. After starting to use Instagram Reels, a new format inspired from TikTok, I…

In the spirit of Halloween, let’s review 3 social media mistakes that are easy to avoid. 1 — Not using native features The goal of social media is to keep users engaged within their platform, instead of redirecting them to other websites. To support this objective, every social media is developing native formats: videos, pictures carousels…

The music industry is one of the most innovative ones when it comes to establishing a strong connection through new formats. It has been strongly impacted by the lockdown and had to quickly find ways to replace live events. Here are 3 examples of companies that managed to innovate to…

Run your side project and work full-time without reducing your sleeping hours — A side project is a nice way to experiment with new things and to bring your ideas to life. Running a side project has several benefits and a study even shows that it makes people more helpful, collaborative, and creative. …

Never run out of ideas with these new habits — As writers, we all had this moment when we need to sit down and find new ideas. Forcing ourselves to do so is usually not the best way to find inspiration for writing. Every day, we actually have several opportunities to come up with content ideas. …