5 Marketing Lessons from Daft Punk

It was impossible to miss the news about Daft Punk break up this week. The way they revealed it, through a video without any details, is aligned with their communication strategy.

In the 90s, they were already doing things differently and continued to do so during their full career. There are fascinating stories about their approach and the way they promote their music.

Their strategy developed during 28 years can be a great inspiration. So, what can we learn from Daft Punk’s marketing approach?

1 — Cultivate Mystery

Mystery is one of the core components of Daft Punk. Shortly after their debut album release, they started wearing masks and created robot characters. What started as a desire of focusing on the music instead of their identity ended up as a strong communication asset.

Throughout their career, the duo made very few public appearances and the only time they talked in front of a camera was probably for an unmasked interview in 1995.

“If you can stay protected and get noticed then it’s all good”, Thomas Bangalter, 2006

The way they announced their break up is no exception. In the Epilogue video, taken from their movie Electroma, the end is quite…