5 Marketing Lessons from Daft Punk

Adrien Lemaire
5 min readFeb 26, 2021

It was impossible to miss the news about Daft Punk break up this week. The way they revealed it, through a video without any details, is aligned with their communication strategy.

In the 90s, they were already doing things differently and continued to do so during their full career. There are fascinating stories about their approach and the way they promote their music.