3 Social Media Mistakes You Can’t Afford to Make

Adrien Lemaire
3 min readOct 30, 2020


In the spirit of Halloween, let’s review 3 social media mistakes that are easy to avoid.

1 — Not using native features

The goal of social media is to keep users engaged within their platform, instead of redirecting them to other websites.

To support this objective, every social media is developing native formats: videos, pictures carousels, document hosting… These features usually get a larger reach, as they increase users’ engagement on the platform.

Yet, many people and companies are not taking advantage of this opportunity. The most significant example is the use of videos. On LinkedIn, Twitter and Facebook, some users are exclusively posting YouTube links instead of uploading videos natively.

It has been shown that native LinkedIn videos native videos are five times more likely than other content to start a conversation among members.

Using this feature doesn’t only boost your reach but also improves your audience experience: they can watch directly your video within their feed, instead of having to open a link.

2 — Not optimizing the caption

The copy of your post is essential to make it attractive and drive engagement. But we can still see many posts which just contain the article title or no text at all.

Putting extra efforts to write this copy will encourage people to read your content and engage with it. This section is an opportunity to share your perspective on the topic.

Source: Buffer

If you’re not inspired, think about your takeaways from this content. Adopting this approach can also help you remember what you learned.

Each social media has its codes: on LinkedIn, you can write long-form posts, while Twitter encourages brevity with a more informal tone. On Instagram, we can…