SOCIAL MEDIA

3 Social Media Mistakes You Can’t Afford to Make

In the spirit of Halloween, let’s review 3 social media mistakes that are easy to avoid.

1 — Not using native features

The goal of social media is to keep users engaged within their platform, instead of redirecting them to other websites.

To support this objective, every social media is developing native formats: videos, pictures carousels, document hosting… These features usually get a larger reach, as they increase users’ engagement on the platform.

Yet, many people and companies are not taking advantage of this opportunity. The most significant example is the use of videos. On LinkedIn, Twitter and Facebook, some users are exclusively posting YouTube links instead of uploading videos natively.

It has been shown that native LinkedIn videos native videos are five times more likely than other content to start a conversation among members.

Using this feature doesn’t only boost your reach but also improves your audience experience: they can watch directly your video within their feed, instead of having to…